Interactive Rear-End-Cover
Featured at the IAA Mobility in Munich, the exhibit showcases a real-built model of a rear-end cover, illustrating various lighting situations and designs. Augmented by an 86-inch monitor positioned behind the exhibit, the digital overlay presents the car in different lighting and environmental scenarios.
The exhibit is operated through an Unreal application accessible via iPad, allowing seamless interaction with the digital augmentation. The application communicates with the exhibit via the color fields at the bottom edge of the video.
This experience was part of our interactive IAA 2024 Booth vor KURZ
- Categories:Interactive Booth Design MEDIA PRODUCTION
- Date: 2023
- Client:KURZ
- My Part in this: Booth Design, Concept, Production Lead, Animation
- Agency: Stein Communication
- Programmer: Ditached